2018 – Present
The idea for Tiny Helpers came from a talk Nancy Dougherty gave for Quantified Self on the power of placebo pills. I sat on this idea for years before I pitched my friend Khuyen – and Tiny Helpers was born. We call them Designer Placebos and they “work” in the sense that a lot of things like your energy levels are very susceptible to psychological factors (like you believing you’ve taken something for it). Our vials of yummy sugar candy placebo pill sets are nestled in laser-cut boxes and have humorous clinical wording to make them more believable.